Founder Biography
International business strategist. Partnership builder. Growth advisor.
Tan Jimenez Consulting
For over 18 years, Jaimee has helped ambitious companies turn opportunity into action — connecting strategic direction, trusted partnerships and the right specialist expertise. She founded Tan Jimenez Consulting to bring together commercial clarity, international relationships and technology-enabled growth under one integrated advisory practice — helping organisations move from ambition to measurable results.
Jaimee Tan Jimenez
Founder & Strategic Growth Advisor
Introduction
International business strategist. Partnership builder. Growth advisor.
Jaimee Tan Jimenez is the Founder and Strategic Growth Advisor of Tan Jimenez Consulting — a Norway-based strategic advisory firm helping ambitious companies grow across markets, industries and partnerships. With more than 18 years of international experience spanning business development, strategic partnerships, talent advisory, commercial leadership and digital sustainability, Jaimee brings a rare combination of practical execution, research-backed insight and deep relationship intelligence to every client engagement.
Her career has taken her across Europe, Asia, the Middle East and global markets — working alongside organisations in energy, renewable energy, technology, infrastructure, professional services and digital transformation. What has remained constant throughout is her belief that real growth is not just about having the right strategy. It is about having the right people, the right partnerships, and the confidence to execute with purpose.
Jaimee brings that same conviction to Tan Jimenez Consulting — a firm she designed not to be a single-person practice, but an integrated advisory platform connecting strategy, talent, technology and a curated ecosystem of specialist partners. Her approach is direct, commercially grounded and built on relationships that last well beyond a single engagement.
Expertise & Experience
A career built across markets, industries and people.
Jaimee’s professional journey reflects the kind of experience that cannot be taught in a classroom — it is built through years of working in fast-moving, client-driven environments where success required far more than commercial execution. It required understanding business needs at a strategic level, identifying capability gaps, building long-term relationships and translating market intelligence into practical growth.
Her earlier roles across companies including OpenGov Singapore, DARE Energy and Airswift placed her at the intersection of technology, energy and professional services — environments where she developed a sharp understanding of how organisations scale, how markets differ, and how relationships determine outcomes. These experiences sharpened her ability to work with senior stakeholders across Southeast Asia, the ANZ region, the Middle East and Europe, supporting partnerships, project execution and digital transformation initiatives across highly varied commercial contexts.
At Sperton Norway, as Senior Business Development Advisor and Global Accounts & Business Development Manager, Jaimee deepened her expertise in international commercial growth, global account strategy and talent advisory — working closely with major international clients including Hitachi Energy across Europe and the United States. This role cemented her reputation as a trusted commercial partner: someone who does not simply fill a brief, but helps clients think more clearly about what they actually need and how to get there.
“"She demonstrated a strong ability to identify new business opportunities, establish lasting client relationships, and contribute meaningfully to client growth and account retention. Jaimee was proactive, professional and commercially minded, with a clear strength in connecting with people and opening new doors for the business."”
— Erik Mellebye-Giertsen,
CEO, Sperton Norway AS
International Business Development
18+ years building commercial relationships and growth strategies across Europe, Asia, the Middle East and global markets — with direct experience across energy, technology, infrastructure and professional services.
Strategic Partnerships & Market Entry
Experienced in identifying, structuring and developing partnerships that create commercial value and market access — supporting companies entering new markets across Nordic, European and Asian environments.
Talent & Organisation Advisory
Deep expertise in recruitment strategy, leadership hiring, team structure and capability planning for growth-oriented organisations — with a strong track record placing senior profiles across international markets.
Digital Sustainability & Innovation
Research-backed expertise at the intersection of digitalisation and sustainability — combining academic rigour from MSc research with practical advisory experience in technology-enabled business transformation.
Achievements & Credentials
Research-backed. Commercially grounded. Globally relevant.
Jaimee's professional credibility is grounded in both commercial achievement and academic distinction — a combination that is rare in the advisory space and that directly shapes the quality of thinking she brings to every client engagement.
Her master’s degree in Innovation and Technology Management from the University of South-Eastern Norway marked a decisive chapter in her professional development. Her thesis — exploring the intersection of digitalisation, sustainability, lifecycle management and energy efficiency within Hitachi Energy Transformer Services — was recognised with the SINTEF Master’s Thesis Relevance Award runner-up diploma, awarded for exceptional real-world relevance to industry. The research was subsequently developed into an accepted paper for the EPIEM conference, titled “The Twin Transition in Transformer Lifecycle: A Literature Review”, with further academic journal development currently planned.
This research did not emerge from a purely academic context. It was built from Jaimee's direct commercial experience with Hitachi Energy — giving her a depth of understanding of how industrial organisations actually operate, where digital transformation creates tangible value, and how sustainability and business performance can be designed to reinforce rather than conflict with each other.
This blend of commercial achievement and academic distinction is what Prof. Dr. Daryl John Powell, Full Professor at USN School of Business and Jaimee’s thesis supervisor, recognised directly:
“"Jaimee consistently demonstrated strong strategic thinking, intellectual curiosity and executional discipline. She structures complex ideas clearly, asks the right questions and translates research into practical business and sustainability relevance. Her thesis combined academic rigour with strong industry relevance. Jaimee has the capability, character and discipline to contribute meaningfully to doctoral research, consulting, sustainability-focused work or senior industry roles."”
— Prof. Dr. Daryl John Powell, Full Professor,
USN School of Business
Why She Founded Tan Jimenez Consulting
Built from a clear belief. Shaped by years of seeing what works.
Tan Jimenez Consulting was not built on theory. It was built on a pattern Jaimee observed — and experienced firsthand — across almost two decades of international commercial work.
The pattern was this: companies with genuine potential and sound strategies consistently got stuck at the same point. Not because the strategy was wrong. But because they lacked the right people, the right market connections, or the right technology partners to bring it to life. They engaged consultants for advice, but those consultants had no way to help with the talent gaps, the implementation challenges, or the introductions that would have changed everything. The strategy was delivered. The execution was left to chance.
Jaimee founded Tan Jimenez Consulting to close that gap deliberately. To build a firm that does not stop at strategy delivery — but connects clients with the people, partners and capability needed to actually move. A firm that is founder-led, relationship-driven and structured around a curated ecosystem of specialist partners across analytics, AI, talent, energy, sustainability and market development.
She also founded it with a clear conviction about what kind of advisory relationship creates lasting value. Not transactional. Not templated. But built on genuine understanding of a client's market, their people, their ambition — and the commercial intelligence to know how to connect all three.
“"I created this firm with a clear belief: growth should be strategic, human and sustainable. After years of working across international markets, I have seen that businesses do not only need ideas — they need clarity, the right people, trusted partners and the confidence to execute. My goal is to help companies connect ambition with practical action."”
— Jaimee Tan Jimenez, MSc · Founder,
Tan Jimenez Consulting
The Way Forward
Growing the firm. Deepening the impact.
Where Tan Jimenez Consulting is headed
Jaimee's vision for Tan Jimenez Consulting is one of deliberate, sustainable growth — building on the firm's founding strengths in strategic advisory, international partnerships and talent capability while expanding into areas where the market is rapidly evolving: digital sustainability, AI-enabled business transformation and cross-market growth between the Nordics, Europe and Asia.
The firm’s partner ecosystem — currently comprising nine specialist partners across analytics, people-flow intelligence, energy management, retail intelligence, smart infrastructure, AI and talent advisory — is central to this vision. Each new partner relationship extends the firm’s ability to move clients from strategy to implementation: the fundamental promise that shaped Tan Jimenez Consulting from the beginning.
Academically, Jaimee is progressing towards journal publication of her EPIEM research — a contribution to the growing body of work on the twin digital and sustainability transition in industrial sectors. This work will continue to inform the firm's advisory perspective on digital sustainability and long-term industrial value creation.
Beyond the immediate horizon, Jaimee’s ambition is to build Tan Jimenez Consulting into a recognised international advisory partner for growth-stage companies and strategic investors navigating markets shaped by technology, sustainability and global change. A firm known not just for the quality of its thinking — but for the quality of the outcomes it helps clients achieve.
I bring the strategy, commercial direction and relationship intelligence. My partners bring specialised solutions. Together, we help companies grow smarter — entering markets, building capability and adopting technology with clarity and purpose.
Jaimee Tan Jimenez, MSc
Founder & Strategic Growth Advisor · Tan Jimenez Consulting
To discuss your growth priorities, explore a partnership or request a capability profile.